How To Brand Your Medical Centre
Western Australia highly prioritises growth in the public health sector. Between 2020 and 2021, they have completed the following:
- Approved 23 new healthcare building projects
- Approved additional 82 active projects to expand capacity and health services
- 7 new private health facility licence applications were processed
Strategic and bespoke medical centre branding is key to standing out in a market that’s growing fiercely competitive. Based on our internal research, here are a few things you can do:
UNDERSTAND YOUR PATIENTS’ DEMOGRAPHIC
Apart from the usual patient information including, name, birthdate and gender, knowing their ethnicity and race can help you create a better brand that resonates with your audience.
Specifically for Albany, here’s what we found out:
The three most common ancestries:
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- English
- Australian
- Scottish
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Additionally, the city has a lower percentage of children (under 18) and a larger proportion of people aged 60 and above.
MATCH YOUR COMPETITORS UNIQUE SELLING PROPOSITION
Knowledge is power, and understanding your counterparts is essential to finding a niche in the market. Observe their strategies and rebuild yours to create a Unique Selling Proposition. The goal is to enhance the branding for your medical centre.
You must distinguish your practice by providing patients with a compelling reason to pick you over your competition.
- Does your medical centre offer cutting-edge technology?
- Do you specialise in cardiology?
- Are you the only radiologist in the area?
- Does your medical office feature a biophilic design that’s soothing for patients?
Understanding and articulating your USP effectively is a must.
If you still need to have an edge over your competitors, here are a few trends for medical centres that you can incorporate into your practice in 2023:
- Availability of telehealth or telemedicine
- Wearable healthcare gadgets
- Artificial Intelligence (Bluetooth-operated artificial cardiac pacemakers)
- Cloud technology
MAINTAIN A CONSISTENT THEME ACROSS YOUR MEDICAL CENTRE AND YOUR WEBSITE
Making mindful design selections both for your medical clinic and website may be beneficial for your branding and overall practice. Two of the best medical office themes today are the following:
- Homely atmosphere
To strengthen your branding as an accommodating medical professional, include small yet well-thought-out amenities like cushioned seats or artwork. Likewise, materials, including acoustic panels and textured carpets that absorb sound should be considered.
- Nature-inspired
Numerous studies have shown that bringing nature inside has a good influence on patients. According to studies, patients in brighter rooms spend 41% less time in the hospital than those assigned to darker or windowless rooms.
The theme you are using in your medical office should be reflected in your website for consistency.
HIGHLIGHT YOUR MEDICAL CENTRE THROUGH NATURAL LIGHTING
If you are planning a purpose-built medical centre, or have the capacity to make structural improvements to your existing centre, consider installing panoramic windows to maximise natural lighting. The view outdoors will also offer a nice diversion for your patients, improving their overall experience.
Marketing or branding for healthcare providers, like every other company, is a never-ending process and requires a holistic approach. You must continually adapt your strategy to changing market trends as well as global and local conditions.
If you would like to learn more about our medical real estate opportunities and how we can help you improve it, enquire with us today.
